FARMERS’ by Fefifo: The Food Collection

FARMERS’ by Fefifo is about the farmers’ story behind your food. It is a collection of food products produced with Fefifo partners using ingredients grown locally by small farmers from rural districts across the country.

We hope to build a stronger connection between our farmers and your food, for more people to understand its quality, origin and value. By creating a sense of appreciation for the hard work and dedication of local farmers who provide food for us every single day.

Let’s stand together behind Fefifo's social mission to ‘Grow Local, Eat Local, Buy Local, Support Local’

#sokongkitasapotlokal #jomsapotlokal

Know Your Farmer Know Your Food

Your farmer is a progressive smallholder farmer in the Fefifo network who grows and harvests this batch of food crop with precision and passion.

Muhamad Hafizam Rasidi, 24 year old FELDA second-generation settler, completed his training at Fefifo Co-Farm in Perak and now back in Pahang preparing his own chili farm to grow with fertigation system, Fefifo Formulated Fertilizers, Fefifo IoT automation controls on Fefifo’s Magic Bean mobile app.

Fefifo Farmers Network

Fefifo network of small farmers, comprising of micro-agropreneurs & B40 communities from villages and rural districts across Malaysia.

Fefifo’s social impact ‘Compass’ is a badge that encapsulates our mission to ‘Grow Local, Eat Local, Buy Local, Support Local’. It symbolises our philosophy being ‘Farmers-First’ that puts farmers at our center and the ‘North Star’ that inspires and influences us, begins with growing local.

Know Your Positive Impact

By buying from a local farmer, you are not only supporting the local communities and businesses, you are inspiring the #NewGenerationFarmers to stay true to their passion in producing safe and healthy food more sustainably.

Your local farmer thank you.

Now the new generation farmers are able to kickstart their own commercial farms easily by joining the Fefifo network and the Farmers Digitalisation Program, powered by Fefifo’s proprietary seed-to-sale mobile platform ‘MagicBean’, that enables them to grow the best produce for everyone.